Digital selling has rapidly evolved from a niche activity to a mainstream side hustle among youth in Ghana and across many emerging economies. Today, both male and female young entrepreneurs are leveraging the power of digital platforms to launch side businesses, generate supplementary income, and, in some cases, build full-scale enterprises. This article examines the …
Digital Selling as a Side Hustle: How Youth in Ghana Are Transforming the Economy
Digital selling has rapidly evolved from a niche activity to a mainstream side hustle among youth in Ghana and across many emerging economies. Today, both male and female young entrepreneurs are leveraging the power of digital platforms to launch side businesses, generate supplementary income, and, in some cases, build full-scale enterprises. This article examines the…...
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