Chowdeck, a Nigerian food delivery startup, has chosen Ghana for its first international expansion, marking a significant milestone in its growth beyond Nigeria. The company officially launched a beta operation in Accra in early 2025, following successful expansion within Nigeria to cities like Kaduna and Owerri.
To lead its Ghanaian operations, Chowdeck appointed Henry Whyte, a former senior operations manager at Bolt Ghana, who brings extensive experience in scaling delivery operations in the Ghanaian market. This strategic hire is part of Chowdeck’s approach to poach experienced talent from competitors to strengthen its market entry and compete directly with established players like Bolt Food in Accra.
Chowdeck’s expansion strategy focuses on a city-by-city approach, starting with Accra, the highest-potential city in Ghana, before considering further geographic growth. The company has optimized its operations to reduce delivery times and streamline workforce needs, enabling faster and more efficient market launches. For example, it can now launch in new cities within a week, a significant improvement from the previous three-month timeline.
This move into Ghana is part of Chowdeck’s broader ambition to become a dominant player in Africa’s food delivery market, with future plans considering other countries such as South Africa and Kenya. The Ghana market, valued at around $291 million by 2029, presents a competitive but promising opportunity for Chowdeck as it leverages its refined operational model and strategic partnerships.
Chowdeck’s international debut in Ghana is characterized by:
- Launching initially in Accra with a lean, optimized team.
- Hiring Henry Whyte, ex-Bolt Ghana senior operations manager, to lead expansion.
- Streamlining operations to reduce delivery times and accelerate city launches.
- Positioning itself to compete with established players like Bolt Food.
- Using a city-focused expansion model before scaling further within Ghana and beyond.
