Recognizing that digital content creation is a viable career path (or at least a valuable skill set), various …
Category: Media
Essentially, the economics of online ads are unfavorable in smaller markets – advertisers pay less to reach African …
The most lucrative avenue for many Ghanaian influencers is brand sponsorships.
In Ghana, a youthful population (over 65% under age 25) and expanding internet access have catalyzed a vibrant …
Generative AI is the most disruptive tech of the decade and is set to transform how we create …
He’s on a mission to tell positive, authentic African stories – and he’s pulling it off one country …
As we scroll, share, and like, Ghanaian media professionals face an urgent ethical question: How do we uphold …
Netflix, which expanded to Ghana in 2016, has become a household name in urban areas, while Showmax (launched …
From mega-stations like Adom FM (which blends Akan Twi and English programming) to community stations deep in the …
Built on the backdrop of consistent price hikes by DStv, the regulator (and consumers) are now fighting back.
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