The rising digital budget is driven by increasing smartphone and broadband use.
Category: Media
In many parts of Ghana, young people hear about digital skills every day. They hear about freelancing, remote …
The conference brought together marketers, analysts, product leads, agency teams and students for a full day of practical …
The event aimed to give marketers a space to learn, compare experiences, and build a community grounded in …
The 2026 Budget marks an important point for Ghana’s digital and creative sectors. It signals that the state …
“Partnerships like this are central to how we build meaningful learning experiences and industry connections,” said a spokesperson …
Recognizing that digital content creation is a viable career path (or at least a valuable skill set), various …
Essentially, the economics of online ads are unfavorable in smaller markets – advertisers pay less to reach African …
The most lucrative avenue for many Ghanaian influencers is brand sponsorships.
In Ghana, a youthful population (over 65% under age 25) and expanding internet access have catalyzed a vibrant …
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